In case you hadn't noticed, over the last 5 years 'Cool' has become a very ubiquitous, easy-to-own commodity. Let's face it, everyone is 'cool' these days. It's also the most overused word in the western world, a sure sign of its bastardization. Cool is easy to market, sell and to certain degrees achieve, with the right look, stance, sound, you are ready-made cool - just check out how many Sienna Millers there are walking down the street or how many Beyoncès there are in the charts and you get the point. This is not a good thing. It's making us all the same - so when will we get tired of looking at each other?
Getting inspired in today's culture is no easy task. It's hard to be fresh when fresh has become a commodity, when happiness has become fashionshaped, and fashion has shifted from niche pursuit to easy-access shorthand for cool. Like pulling up your hoodie to get an instant toughness boost or feeling 10% funkier because you've got new shoes on. The old signifiers of youth style and culture - music, and particularly, fashion? have become easy-access.
In short, everyone has become fashion-able. Not fashionable, you note, just able to grab hold of this week's trends with a lunchtime purchase of some cheap white trainers
Recognizing true creativity when you see it, nourishing it and encouraging it to grow, is the only way to beat the frightening forces of things like the pop idol machine, high street fashion factories and lookalike magazines and models. Do your own thing, keep reaching up for those high ideas and never look over your shoulder; because that's what being fierce and being creative, is truly all about.