At that price point, the customization is clearly a marketing strategy for Kleenex… and I dig it!
The site describes, “Let Out Your Creative Juices! Create your own Kleenex® Oval tissue box and bring your personal style and vision to life. Celebrate a special occasion, feature a silly moment or simply show anything that makes you smile. Only $4.99 + shipping.”
Really cool idea and would make a great present
Only frickin problem is, is that they don't deliver in Europe!